Constant Contact vs Brevo: Email Marketing comparison 2023

constant contact vs brevo email marketing tools and services

In the digital age, Email Marketing continues to serve as a powerful tool for businesses to reach their customers. Among the plethora of available platforms, two stand out: Constant Contact vs Brevo.

Each possesses unique features, strengths, and weaknesses, but how do they stack up when pitted against each other? This blog post aims to dissect and compare these two email marketing juggernauts to help you decide which one could be the better choice for your business. Strap in as we delve into the battle of email marketing: Constant Contact vs Brevo (ex Sendinblue).

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Table Of Contents
  1. Introduction to the two platforms, Constant Contact vs Brevo
  2. Constant Contact: An Overview
  3. Features of Constant Contact
  4. Advantages and Disadvantages of Using Constant Contact
  5. Brevo (formerly Sendinblue): An Overview
  6. Features of Brevo (ex Sendinblue)
  7. Advantages and disadvantages of using Brevo
  8. Comparative Analysis
  9. Feature Comparison: Constant Contact vs Brevo
  10. User Experience Comparison: Constant Contact vs Brevo
  11. Case Studies: Constant Contact vs Brevo
  12. Success Stories: Businesses Using Constant Contact
  13. Success Stories: Businesses Using Brevo
  14. Frequently Asked Questions: Constant Contact vs Brevo

Introduction to the two platforms, Constant Contact vs Brevo

Constant Contact is a seasoned player in the field of email marketing, with over 20 years of experience in providing businesses with a robust platform for all their email marketing needs. Known for its easy-to-use interface and an extensive library of customizable templates, Constant Contact simplifies the process of drafting and sending out professional emails.

On the other hand, Brevo, formerly known as Sendinblue, is a newer entrant into the email marketing landscape. Despite its relative novelty, Brevo has amassed a significant user base thanks to its comprehensive suite of digital marketing tools. Beyond email marketing, Brevo also offers SMS marketing, chat, CRM, and automation, making it a versatile platform for businesses looking to consolidate their marketing efforts.

Both platforms have their merits, and the choice between Constant Contact and Brevo largely depends on your business’s specific needs and preferences.

Constant contact email marketing software for small business

Constant Contact: An Overview

Constant Contact is a pioneer in the world of email marketing. With its inception dating back to 1995, it has continually evolved to meet the demands of the changing digital landscape. Its forte lies in user-friendliness, simplicity, and a vast catalogue of customizable templates, making it an attractive choice for small and medium-sized businesses.

The platform is equipped with a variety of features to facilitate efficient email marketing. This includes contact management tools, tracking and reporting capabilities, and eCommerce integrations. It also offers social media advertising options, website builder, and event management tools, creating a holistic approach to digital marketing.

But what truly sets Constant Contact apart is its exceptional support services. To aid users, it provides a range of resources from webinars, user communities, to live chat support. This comprehensive suite of tools and resources, coupled with its trusted reputation, makes Constant Contact a worthy contender in the email marketing arena. However, it’s not without its drawbacks, including limited automation capabilities and a higher price point when compared to other platforms like Brevo. These aspects we will delve into further as we continue the comparison.

constant contact platform for email marketing

Features of Constant Contact

Constant Contact is loaded with feature-rich functionalities that cater to various email marketing needs. Here’s a look into the key features it offers:

Email Templates

Constant Contact provides an extensive library of over 100 customizable, mobile-responsive templates. This enables businesses to create professional-looking emails without any design experience.

Contact Management

It offers an intuitive contact management system that allows users to import and manage email lists effectively. It also supports segmentation, enabling targeted email campaigns.

Email Tracking and Reporting

The platform provides real-time tracking metrics, including open rates, click-through rates, and bounce rates, to measure the effectiveness of email campaigns.

Social Media Integration

This feature enables businesses to share their emails on social media platforms directly, extending their reach beyond the inbox.

eCommerce Tools

Constant Contact comes with built-in eCommerce tools, including an online store builder and integration with popular eCommerce platforms like Shopify.

Event Management

This is a unique feature that helps in managing registrations and RSVPs for events, a useful tool for businesses that host webinars or workshops.

Learning Resources

To help users get the most out of their platform, Constant Contact offers a plethora of learning resources, including webinars, guides, and community forums.

Customer Support

Constant Contact stands out for its excellent customer service, which includes phone support, live chat, and email support.

While these robust features make Constant Contact a powerful email marketing platform, it’s important to note that the platform lacks advanced automation capabilities, which might be a setback for businesses looking for more sophisticated marketing strategies.

constant contact email marketing service

Advantages and Disadvantages of Using Constant Contact

Advantages

  • User-Friendly Interface: Constant Contact is known for its easy-to-use interface, which makes crafting and sending professional emails a breeze, even for beginners.
  • Extensive Template Library: With over 100 customizable templates, businesses can create visually appealing emails without any design experience.
  • Holistic Marketing Approach: Constant Contact doesn’t stop at email marketing. It offers features for social media advertising, event management, and eCommerce integrations.
  • Exceptional Customer Support: Constant Contact shines in its support services, providing phone support, live chat, email support, along with educational resources like webinars and community forums.

Disadvantages

  • Limited Automation Capabilities: One of the major drawbacks of Constant Contact is its limited automation capabilities. Businesses looking for more sophisticated email marketing strategies might find this platform lacking.
  • Pricey: Compared to other platforms like Brevo, Constant Contact is on the pricier end, which might not be ideal for small businesses or startups on a tight budget.
  • No SMS Marketing: Unlike Brevo, Constant Contact does not offer SMS marketing services, a crucial channel for some businesses.
  • Less Intuitive Reporting: While Constant Contact does provide email tracking and reporting, some users find its reporting features less intuitive when compared to other platforms.

In conclusion, while Constant Contact offers a robust and user-friendly email marketing platform, it might not be the best choice for businesses that require advanced automation features or are on a tight budget.

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Constant contact email marketing software for small business

Brevo (formerly Sendinblue): An Overview

Brevo, previously known as Sendinblue, is a dynamic email marketing platform renowned for its robust features and affordability. Founded in 2012, Brevo has swiftly risen to prominence, offering a comprehensive suite of digital marketing tools beyond just email marketing.

Brevo’s platform is characterized by powerful automation capabilities, SMS marketing, and a CRM system, all designed to streamline and optimize marketing efforts. In addition, it offers transactional emails, landing page creation capabilities, and chat functionality, presenting a multi-channel approach to engage with customers.

One of Brevo’s defining features is its advanced segmentation options, allowing businesses to send personalized emails to specific segments of their audience, thereby enhancing the effectiveness of marketing campaigns. Furthermore, Brevo distinguishes itself with its competitive pricing model, offering a free plan and several affordable tier options, catering to a wide range of businesses from startups to established enterprises.

While Brevo provides a plethora of advanced features, it also has its limitations, such as a less user-friendly interface and limited template designs, which we will explore in the sections to come. Despite these drawbacks, Brevo’s advanced functionality and cost-effectiveness make it a strong contender in the email marketing landscape.

brevo sendinblue email marketing service

Features of Brevo (ex Sendinblue)

Email Marketing

Brevo provides a comprehensive email marketing tool that allows you to create, send, and track emails. The platform’s built-in email designer makes it easy to craft professional-looking emails.

Marketing Automation

One of the standout features of Brevo is its advanced marketing automation. This feature allows businesses to automate their email campaigns, saving time and improving efficiency.

CRM

Brevo comes equipped with a customer relationship management (CRM) system, which helps in managing and nurturing customer relationships. This tool is particularly useful for businesses that want to streamline their customer management process.

SMS Marketing

Unlike many other platforms, Brevo offers SMS marketing services, enabling businesses to reach customers through another popular channel.

Segmentation

Brevo provides sophisticated segmentation options, allowing businesses to send personalized emails to specific audience segments. This enhances the effectiveness of email campaigns by delivering relevant content to the right people.

Transactional Emails

Brevo also supports the use of transactional emails, which are crucial for businesses that need to send automated, triggered emails like order confirmations or password resets.

Landing Page Creation

With Brevo, businesses can create and customize landing pages to enhance their marketing campaigns and boost conversion rates.

Chat Functionality

Brevo’s chat feature allows businesses to interact with customers in real time, further enhancing the customer experience.

While these features make Brevo a highly versatile and effective email marketing tool, it’s worth noting that some users have found the platform to be less user-friendly compared to other options, and its template designs are limited.

brevo sendinblue platform for email marketing

Advantages and disadvantages of using Brevo

Advantages

  • Advanced Marketing Automation: Brevo’s superior marketing automation capabilities set it apart from many other email marketing tools. It enables businesses to automate their email campaigns, improving efficiency and reducing manual work.
  • Affordable: Compared to other platforms, Brevo offers affordable pricing options. It even provides a free plan, making it an ideal choice for businesses on tight budgets.
  • Integration of SMS Marketing: Brevo includes SMS marketing services, a feature not commonly found in many other platforms. This allows businesses to reach their customers through different channels.
  • Advanced Segmentation Options: Brevo’s advanced segmentation options enable businesses to send personalized emails to specific audience segments, improving the relevancy and effectiveness of their email campaigns.

Disadvantages

  • Less User-Friendly: While Brevo is packed with features, some users find its interface less user-friendly compared to other platforms like Constant Contact. This could potentially increase the learning curve for new users.
  • Limited Template Designs: Unlike Constant Contact that has an extensive template library, Brevo provides limited template designs. This might restrict the creative options for businesses without a dedicated design team.
  • Lack of Extensive Customer Support: Compared to platforms like Constant Contact, Brevo’s customer support services are less comprehensive. This may pose a challenge for businesses that require immediate or extensive support.

Overall, Brevo’s advanced features and affordability make it a strong contender in the email marketing landscape. However, businesses prioritizing user-friendliness and extensive customer support might find it lacking.

Comparative Analysis

When comparing Brevo with other platforms in the email marketing landscape such as Constant Contact and Mailchimp, several key differences stand out.

Brevo’s advanced marketing automation and segmentation capabilities are superior to many of its competitors, offering businesses the ability to personalize and automate their email campaigns efficiently. This can lead to higher engagement rates and overall marketing effectiveness.

On the pricing front, Brevo’s affordability sets it apart. It offers a free plan and several tiered options, making it accessible for businesses of all sizes.

Brevo also stands out with its SMS Marketing feature, a service not commonly found in many other platforms. This enables businesses to reach their customers through an additional channel, potentially expanding customer reach and engagement.

However, when it comes to user-friendliness, Brevo lags behind. Platforms like Constant Contact are known for their intuitive interfaces and ease of use, making them a better choice for businesses that prioritize user experience. Similarly, in terms of design options, platforms like Constant Contact offer a larger library of templates, providing more creative flexibility.

Lastly, customer support is one area where Brevo could improve. Constant Contact offers more comprehensive customer support services, which can be crucial for businesses that require immediate or extensive help.

In conclusion, while Brevo exceeds in automation capabilities, affordability, and unique features like SMS marketing, it falls short in user-friendliness, design options, and customer support when compared to competitors like Constant Contact. These factors should be carefully considered by businesses when choosing the right email marketing platform.

Feature Comparison: Constant Contact vs Brevo

When comparing Constant Contact and Brevo, it’s clear that both platforms offer a variety of features to cater to different business needs.

Marketing Automation

Brevo shines in the realm of marketing automation, offering advanced features for personalizing and automating email campaigns. Constant Contact provides automation features too, but they are not as advanced or versatile as Brevo’s.

Pricing

Brevo is more affordable compared to Constant Contact, with a free plan and several affordable tiered options. Constant Contact, on the other hand, offers no free plan and its pricing is generally higher, making Brevo the more budget-friendly option.

SMS Marketing

Brevo offers SMS marketing, a unique feature not commonly found in many other platforms, including Constant Contact. This allows businesses to reach customers through additional channels, providing a broader reach and potentially higher engagement.

User Friendliness

Constant Contact takes the win in terms of user-friendliness. Its intuitive interface is easier to navigate and understand compared to Brevo’s, making it a better choice for businesses that prioritize user experience.

Template Designs

Constant Contact provides a larger library of template designs compared to Brevo, offering greater creative flexibility. This is particularly beneficial for businesses without a dedicated design team who rely on pre-made templates for their email campaigns.

Customer Support

Constant Contact offers more comprehensive customer support services than Brevo. This can be a significant advantage for businesses that require immediate or extensive support.

In summary, while Brevo excels in marketing automation, affordability, and unique features like SMS marketing, Constant Contact leads in user-friendliness, template design, and customer support. Depending on the specific needs and priorities of a business, either platform could be the more fitting choice.

User Experience Comparison: Constant Contact vs Brevo

When it comes to user experience, the difference between Constant Contact and Brevo is noticeable. Constant Contact is known for its intuitive interface, making it easy for users to navigate through the platform. Even for those with limited experience with email marketing platforms, Constant Contact’s design is straightforward and user-friendly, making it easy to create and manage email campaigns.

On the other hand, Brevo’s user experience has room for improvement. Despite its impressive features, some users may find the platform’s interface less intuitive, which could lead to a steeper learning curve. This may require additional time and effort to familiarize oneself with the platform, which could be a setback for businesses seeking efficiency.

In terms of customization, Constant Contact offers a wider range of template designs, which allows businesses more creative flexibility. This is particularly beneficial for businesses without a dedicated design team, as they can rely on these pre-made templates for their email campaigns. Meanwhile, Brevo’s template selection is limited in comparison.

Lastly, in the realm of customer support, Brevo falls short. Constant Contact offers more comprehensive customer support services, including phone, chat, and email support, which can be essential for businesses that require immediate assistance.

In summary, user experience is a clear victory for Constant Contact due to its user-friendly interface, wider array of design templates, and superior customer support. While Brevo’s advanced features and competitive pricing are noteworthy, businesses prioritizing user experience may find Constant Contact to be a better fit.

Case Studies: Constant Contact vs Brevo

In order to get a better understanding of how these platforms perform in real-world scenarios, let’s consider a few case studies.

Small Business – Boutique Clothing Store

For a small boutique clothing store, affordability and ease of use would be key considerations. The store, with limited resources, chose Brevo due to its free plan and affordable premium options. While they faced some initial challenges navigating through the platform, they soon grew accustomed to it and were able to set up automated email campaigns and SMS marketing effectively, enabling them to reach a wider customer base.

Non-Profit Organization

A non-profit organization that needed to send regular newsletters and updates to its donors and volunteers chose Constant Contact. They appreciated the platform’s intuitive interface and comprehensive customer support. Even though Constant Contact was more expensive, the non-profit was able to utilize the discounts offered to them, making the cost manageable. The wide range of template designs also helped them create visually appealing newsletters with minimal effort.

Medium-Sized Business – Tech Company

A medium-sized tech company that aimed to boost their customer engagement through personalized email campaigns chose to use Brevo. They had a dedicated team to work on email marketing, so the platform’s learning curve was not a major issue. Brevo’s advanced automation features and SMS marketing option enabled them to create personalized campaigns, which led to increased click-through rates and customer engagement.

These case studies illustrate that the choice between Constant Contact and Brevo will largely depend on the specific needs and resources of the business.

constant contact vs brevo email marketing services

Success Stories: Businesses Using Constant Contact

Local Restaurant Chain

A local restaurant chain was struggling with reaching out to their customers and keeping them informed about their latest offers. They turned to Constant Contact and were able to create engaging email campaigns that not only updated their customers about new menu items, but also offered discounts and deals. In a span of three months, they saw an increase in customer visits and an improvement in their sales.

Independent Bookstore

An independent bookstore used Constant Contact to launch a reading club and promote events. They were able to create beautiful email invitations using the platform’s library of templates. The bookstore reported a steep increase in club memberships and event attendance, affirming Constant Contact’s effectiveness.

Fitness Center

A fitness center, which needed to send workout tips and regularly update its members about new classes and schedules, chose Constant Contact. The fitness center appreciated the platform’s smooth, user-friendly interface which made crafting and sending bulk emails a breeze. It led to higher engagement rates and a surge in class attendance.

These success stories show that Constant Contact can be an effective tool for businesses of various sizes and industries, given its user-friendly interface, rich template library, and comprehensive customer support.

Success Stories: Businesses Using Brevo

Online Startup

An online startup, looking to scale their customer base rapidly, sought out Brevo for its advanced automation features and affordable pricing. Despite initial hurdles with the interface, the startup successfully set up a series of automated email and SMS campaigns which led to a significant increase in customer acquisition rates.

Charity Organization

A charity organization with a lean operational budget used Brevo to keep donors and volunteers updated about their ongoing projects. The organization appreciated Brevo’s free plan and was able to navigate the learning curve with some effort. The charity noticed a clear uptick in donor engagement after implementing regular email updates via Brevo.

E-commerce Business

An e-commerce business utilized Brevo’s capabilities to introduce an effective abandoned cart email strategy. Although the initial setup required dedicated time and resources to understand the platform, the end result was a noticeable decrease in cart abandonment rates and an increase in completed purchases.

These stories reveal how Brevo, despite initial challenges with its user interface, can lead to successful outcomes when used strategically by businesses that have specific needs and budget considerations.

Personal Opinion on Constant Contact vs Brevo

As an experienced user and reviewer of digital marketing platforms, I would argue that both Constant Contact and Brevo offer significant benefits depending on your business’s specific needs. If user-friendliness, a wide array of design templates, and superior customer support are your top priorities, Constant Contact is a clear winner.

However, if your business is comfortable navigating a steeper learning curve and values advanced automation features alongside competitive pricing, Brevo is a worthy choice. In my opinion, the best platform between Constant Contact and Brevo ultimately depends on the specific requirements, resources, and expertise of your business. Whatever your choice may be, both platforms are capable of delivering robust email marketing solutions that can effectively enhance your customer engagement and business growth.

Frequently Asked Questions: Constant Contact vs Brevo

What is the main difference between Constant Contact and Brevo?

Constant Contact excels in user-friendliness, offering a wide array of design templates and superior customer support. Brevo, meanwhile, offers advanced automation features and competitive pricing but may require some effort to navigate its interface.

Which platform is easier to use, Constant Contact vs Brevo?

Constant Contact has a reputation for having a more intuitive and straightforward interface which is easier for beginners to navigate. Brevo, while offering a range of advanced features, may require some time to master.

Can both platforms handle automation?

Yes, both Constant Contact and Brevo offer automation capabilities. However, Brevo is generally recognized for more advanced automation features.

Is Brevo more affordable than Constant Contact?

Yes, Brevo offers competitive pricing and even has a free plan for users, making it an affordable choice especially for small businesses or organizations with limited budgets.

How does customer support compare between Constant Contact and Brevo?

Constant Contact is known for its comprehensive customer support, making it a solid choice for businesses that highly value this aspect. While Brevo also provides customer support, its focus is more on its advanced features and pricing.

Which platform is better depends on what factors?

The choice between Constant Contact and Brevo largely depends on a business’s specific needs, expertise, and budget. Factors such as pricing, interface usability, automation capabilities, and customer support can all play a role in deciding the better platform for a particular business.

Federico Vottre

Federico Vottre

Federico Vottre is an Italian Digital Strategist who has been working as a Customer Experience Expert for several years. Curious, he loves helping people grow as marketing professionals through consultancy and training courses. He has created several online projects, including this Blog. In his spare time he teaches Aikido in Lissone (Italy).