AWeber vs GetResponse: Head-to-Head Comparison in 2023

aweber vs getresponse email marketing comparison

In the world of email marketing, choosing the right service can make or break your campaign. Two popular options are AWeber and GetResponse.

Both are lauded for their features, user-friendliness, and pricing. However, when it comes to choosing between them, the right choice isn’t always clear. This blog post aims to provide a comprehensive, head-to-head comparison of AWeber vs GetResponse to help you make an informed decision.


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AWeber vs GetResponse: A Look at These Email Marketing Services

AWeber and GetResponse are two heavyweights in the email marketing service industry. AWeber, founded in 1998, offers a comprehensive suite of email marketing tools designed to help businesses create effective email campaigns. It is renowned for its superior autoresponders, easy-to-use interface, and robust analytics.

GetResponse, on the other hand, emerged in 1999 as a competitive alternative with a set of features that set it apart. Known for its advanced marketing automation tools, high email deliverability, and e-commerce functionalities, GetResponse has carved a niche for itself in the email marketing landscape.

The choice between these two services can often come down to specific needs and preferences. But before we delve into the nitty-gritty details of this face-off, let’s take a closer look at each contender.

AWeber Overview

AWeber is a veteran in the email marketing industry with over two decades of experience under its belt. It is widely admired for its rich feature set and ease of use. With AWeber, businesses can easily create appealing and responsive email designs using a drag-and-drop editor or pre-built templates.

The service stands out for its top-notch autoresponder capabilities, allowing businesses to automate their email sequences effectively. It also offers robust analytics for campaign tracking and optimization.

AWeber is particularly popular among small businesses and entrepreneurs for its straightforward pricing and comprehensive customer support, which includes live chat and phone support alongside a vast library of tutorials and webinars. It is a platform built with the user in mind, aiming to make email marketing as simple and effective as possible.

History of AWeber

AWeber was founded in 1998 by Tom Kulzer, making it one of the oldest players in the email marketing arena. The company’s genesis was informed by Kulzer’s personal experience as a sales leader for a computer hardware firm, where he observed the potential impact of effective email follow-ups. Recognizing a void in the market, he developed a software solution to automate this process, laying the groundwork for AWeber.

The company quickly gained traction for its innovative autoresponder feature, effectively revolutionizing the way businesses engaged with their audience through email. In the years that followed, AWeber has continually updated its offerings to stay abreast of industry trends and user requirements, introducing features like drag-and-drop email creation, email tracking, and integration capabilities.

Today, AWeber is a notable name in the email marketing world, admired for its resilience, innovative solutions, and unwavering commitment to helping businesses build meaningful connections with their customers. It is headquartered in Chalfont, PA, and serves a global clientele, ranging from small businesses and digital marketers to large corporations.

Key Features and Benefits of AWeber

AWeber boasts a wealth of features tailored to streamline your email marketing efforts and boost your campaign’s performance. Let’s delve into some key features and benefits that AWeber brings to the table.

  • Autoresponder: AWeber’s autoresponder is designed to automate your email sequences, saving you valuable time while ensuring consistent communication with your subscribers.
  • Easy Email Design: With AWeber’s intuitive drag-and-drop editor and an extensive library of pre-built templates, crafting professional and engaging emails is a breeze.
  • Robust Analytics: AWeber provides detailed reports and analytics, giving you valuable insights into your campaign performance. This feature enables you to track opens, clicks, and conversions, allowing for data-driven decision making.
  • Subscriber Segmentation: AWeber allows for easy subscriber segmentation. This feature enables you to target specific sections of your audience with tailored content, enhancing email relevance and boosting engagement.
  • AWeber Smart Designer: A unique feature, AWeber Smart Designer, can create aesthetically appealing and branded email templates in seconds using AI.
  • Integration Capabilities: AWeber effortlessly integrates with various third-party tools, including CRM software, social media platforms, and e-commerce systems. This feature facilitates seamless data sharing and cross-platform campaign management.
  • 24/7 Customer Support: AWeber takes pride in its comprehensive customer support that includes 24/7 live chat and phone support, ensuring any issues you encounter are promptly addressed.

These features, coupled with AWeber’s straightforward pricing, make it a compelling choice for businesses of all sizes looking to optimize their email marketing efforts. Whether you’re a small business owner, an entrepreneur, or a large corporation, AWeber is designed to meet your unique email marketing needs effectively and efficiently.

AWeber Pricing Structure

AWeber offers straightforward and flexible pricing plans to fit businesses of all sizes. Let’s dive into the details of each pricing tier:

  • Free Plan: AWeber’s Free plan is designed for the needs of small businesses and startups, allowing users to manage up to 500 subscribers and send 3,000 emails per month. This plan also includes access to the drag-and-drop email builder, autoresponder, basic templates, and limited analytics.
  • Pro Plan: The Pro plan is where AWeber truly shines. It comes with a price tag starting at $20 per month for up to 500 subscribers, with the cost scaling up based on the number of subscribers. This plan unlocks advanced features including behavioral automation, advanced analytics, sales tracking, and unlimited sends. It also provides access to premium customer support.

Prices for the Pro plan increase as follows: $30 for up to 2,500 subscribers; $50 for up to 5,000 subscribers; $70 for up to 10,000 subscribers; $150 for up to 25,000 subscribers. For businesses with more than 25,000 subscribers, AWeber customizes pricing to suit their specific requirements.

Both plans come with a 30-day money-back guarantee, giving you the freedom to test AWeber’s services risk-free. Whether you are just starting out or looking to scale your email marketing efforts, AWeber’s pricing model caters to your specific needs, ensuring you only pay for what you need.

GetResponse Overview

GetResponse is an all-in-one online marketing platform that empowers businesses to grow through robust email marketing, high-converting landing pages, and effective marketing automation. Founded in 1998 by Simon Grabowski, GetResponse has since evolved from an email marketing software to a comprehensive marketing solution, serving over 350,000 customers in 182 countries.

The platform is designed to simplify email marketing for businesses of all sizes, from small and medium enterprises to large corporations. It offers an intuitive interface with features like customizable email templates, a drag-and-drop email editor, and advanced analytics tools to track and improve campaign performance.

With GetResponse, businesses can leverage marketing automation to create targeted, personalized customer journeys, and increase conversions with optimized landing pages. Moreover, it offers integrations with popular e-commerce platforms, CRM systems, and social media channels, providing users with a seamless online marketing experience.

GetResponse stands out for its commitment to deliver a comprehensive solution that goes beyond email marketing. It is recognized for its user-friendly interface, outstanding customer service, and flexible pricing plans, making it a reliable choice for businesses seeking to optimize their digital marketing efforts.

History of GetResponse

GetResponse was founded in 1998 by Simon Grabowski, a technology entrepreneur with a vision to create an easy-to-use and powerful email marketing platform. The company started as a modest venture in Gdansk, Poland, with the main aim to provide small and medium businesses with affordable yet comprehensive email marketing solutions.

Over the years, GetResponse grew and evolved, adapting to the changing digital marketing landscape. In 2010, the company launched its first marketing automation features, marking a significant milestone in its journey. The following year, GetResponse expanded its services to include landing page creation, further broadening its suite of offerings.

Fast-forward to today, GetResponse has transformed into a full-fledged online marketing platform, serving over 350,000 customers across 182 countries. Throughout its history, GetResponse has remained dedicated to its original mission – to empower businesses with technology that can help them grow. From a single-person startup to an international corporation, GetResponse’s story is a testament to innovation, resilience, and a relentless commitment to customer satisfaction.

Key Features and Benefits of GetResponse

GetResponse is packed with powerful features that cater to a wide array of marketing needs. Let’s explore some of its key features and the associated benefits:

  • Email Marketing: GetResponse’s core functionality lies in its advanced email marketing tools. It allows users to design professional emails with its drag-and-drop editor and extensive template library. The benefit of this feature is the ability to create visually compelling emails with no technical skills required.
  • Marketing Automation: The platform’s marketing automation capabilities play a critical role in streamlining email campaigns and personalizing customer experiences. This feature is beneficial as it saves time and reduces manual effort, allowing businesses to focus more on strategic decision-making.
  • Landing Pages: GetResponse provides tools for creating and optimizing landing pages. These can be instrumental in capturing leads and increasing conversions. The advantage here is being able to create high-performing landing pages without the need for a web developer.
  • Webinars: The software also includes a dedicated webinar solution. This feature is especially useful for businesses that use webinars for lead generation, customer education, or internal communication. The benefit is the ability to host and promote webinars within the same platform used for other marketing activities.
  • CRM Integration: GetResponse allows for seamless integration with popular CRM tools. This feature aids in maintaining organized, up-to-date customer data, which is crucial for personalized marketing and improved customer relations.
  • Analytics and Reports: The platform offers robust analytics and reporting tools that provide insights into campaign performance and customer behavior. These insights are beneficial for making data-driven decisions and improving future marketing efforts.

Of note, GetResponse‘s features are designed to work together, creating a comprehensive, integrated marketing solution. This interconnectivity is a standout benefit, as it eliminates the need for multiple, disconnected tools, providing a more efficient and cohesive marketing operation.

GetResponse Pricing Structure

GetResponse offers a tiered pricing structure that suits businesses of varying sizes and marketing needs. The four plans include Basic, Plus, Professional, and Max.

  • Basic: Priced at $15.58 per month, the Basic plan caters to beginners venturing into the world of email marketing. It provides access to email marketing, autoresponders, unlimited landing pages, and a capacity to maintain up to 1,000 subscribers.
  • Plus: Starting at $48.38 per month, the Plus plan is designed for growth-focused businesses. It includes all Basic features and adds webinar functionality, CRM integration, and supports up to 1,000 subscribers.
  • Professional: The Professional plan, priced at $97.58 per month, is targeted towards marketing pros who need advanced features. It encompasses all Plus features and includes unlimited automation builders, paid webinars, and supports up to 1,000 subscribers.
  • Max: The Max plan is a custom-priced package for businesses with extensive marketing needs. It offers all Professional features and additional services like dedicated support, transactional emails, and on-demand webinars.

Each plan’s pricing scales as your number of subscribers increases. With this flexible pricing model, GetResponse ensures you only pay for what you need, making it a cost-effective solution for your email marketing needs. Please note that prices may vary based on your location and currency.

Comparison: AWeber vs. GetResponse

When comparing email marketing solutions, AWeber and GetResponse are two popular choices that often come up. Here, we present an overview of the pros and cons of each platform.



  • Ease of Use: AWeber is known for its user-friendly interface, making it easy for beginners to navigate.
  • Customer Support: AWeber offers excellent customer service, including phone support, a rarity in the industry.
  • Integration: The platform integrates with a wide range of third-party applications, providing versatility in its use.


  • Limited Automation: AWeber’s automation capabilities are not as robust as those of some competitors, which may be a downside for businesses with complex automation needs.
  • Pricing: Compared to other platforms, AWeber can be a bit pricey, especially for businesses with a large number of subscribers.



  • Advanced Features: As outlined in the previous section, GetResponse offers a comprehensive set of features including marketing automation, landing pages, webinars, and CRM integration.
  • Pricing: GetResponse uses a tiered pricing model, which can be more cost-effective for businesses with fewer subscribers.
  • Webinars: Not many email marketing solutions offer a built-in webinar feature, making GetResponse stand out in this regard.


  • Learning Curve: With so many features, GetResponse can be a bit overwhelming for beginners and may require some time to learn.
  • Email Editor: While GetResponse does offer a drag-and-drop email editor, some users have reported it to be a bit clunky and less intuitive than desired.

In conclusion, both AWeber and GetResponse have their strengths and weaknesses. The choice between the two will largely depend on your specific needs and preferences. It’s always a good idea to take advantage of free trials when available, to get a feel for each platform before making a decision.

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Case Studies: Aweber vs GetResponse

Success Stories of Businesses Using AWeber

AWeber‘s effectiveness is showcased through success stories that demonstrate practical applications of its features. Here are a few examples:

  • E-commerce Sales Boost: A budding e-commerce business, selling niche beauty products, started using AWeber for their email marketing initiatives. They utilized AWeber’s autoresponder feature to maintain constant interaction with their customers. This led to a significant improvement in customer retention and a 40% increase in repeat sales.
  • Non-profit Fundraising: A non-profit organization used AWeber’s customizable email templates to design compelling newsletters and donation requests. The combination of personalized messaging, high deliverability rates, and timely communication led to a 60% increase in their fundraising efforts.
  • Restaurant Reservations: A local restaurant used AWeber to send weekly special menus and offers to their subscriber list. They integrated this with a simple one-click reservation system. This approach not only kept customers informed, but also simplified the reservation process, leading to a 30% increase in table bookings.
  • Fitness Consultancy Lead Generation: A fitness consultancy firm used AWeber’s landing page builder to attract and convert site visitors into leads. They were able to create engaging and high-converting landing pages without any technical know-how. This strategy resulted in a 50% increase in lead generation.
  • Tech Startup Engagement: A tech startup utilized AWeber’s segmentation feature to tailor their content based on user behavior. This granular approach to email marketing led to a 35% increase in user engagement and a 25% increase in product sign-ups.

These success stories underscore AWeber’s versatility and efficacy in addressing a variety of marketing challenges. Whether it’s enhancing customer engagement, simplifying processes, or generating more leads, AWeber proves to be a robust tool for businesses of all sizes.

Success Stories of Businesses Using GetResponse

GetResponse has helped numerous businesses excel in their marketing efforts. Here are some examples:

  • Digital Marketing Agency’s Efficiency: A mid-sized digital marketing agency incorporated GetResponse into its operations to manage multiple client accounts. With the platform’s multi-user functionality and advanced analytics, the agency was able to effectively manage and track performance across all clients. This led to a 45% increase in their clients’ campaign performance and a 30% boost in their operational efficiency.
  • Local Retailer’s Customer Engagement: A local specialty retailer used GetResponse’s autoresponder and segmentation features to create personalized emails for their customers. This fine-tuned approach resulted in a 50% increase in email open rates and a 40% rise in customer engagement.
  • Non-profit Organization’s Fundraising: A non-profit organization leveraged GetResponse’s customizable email templates to design compelling newsletters and donation requests. Coupled with high deliverability rates and timely communication, this led to a 70% increase in their fundraising campaigns.
  • Restaurant’s Online Presence: A local restaurant used GetResponse to manage their email marketing and online bookings. Their use of weekly special menus, offers, and a simplified reservation system led to a 35% increase in online reservations.
  • Tech Startup’s Lead Generation: A tech startup implemented GetResponse’s landing page builder and was able to create high-converting landing pages. This facilitated the conversion of site visitors into leads, leading to a 60% increase in lead generation.

These success stories demonstrate GetResponse‘s adaptability and effectiveness in addressing diverse marketing needs. Be it enhancing campaign performance, driving customer engagement, or increasing lead generation, GetResponse stands as a formidable tool for businesses of various sizes.

Summary of the Comparison

Both AWeber and GetResponse have proven to be highly effective email marketing tools, aiding businesses across various sectors in achieving their marketing objectives. They have demonstrated notable success in enhancing customer engagement, improving operational efficiency, and boosting lead generation.

AWeber shines in its robust email automation, diversified template library, and excellent customer service. It has been instrumental in improving customer retention, increasing sales, and generating leads. However, the platform could benefit from a more modern and intuitive interface, and its pricing may be prohibitive for smaller businesses or startups operating on a tight budget.

GetResponse, on the other hand, stands out with its user-friendly interface, flexible pricing, and comprehensive features. It has shown significant success in improving campaign performance, driving customer engagement, and increasing lead generation. While its automation interface may require a slight learning curve for newcomers to email marketing automation, its cost-effectiveness and wide range of features make it an appealing choice for small businesses.

In summary, both platforms offer a wealth of features and benefits for businesses seeking to optimize their email marketing strategies. The choice between AWeber and GetResponse ultimately depends on the specific needs, budget, and preferences of the business.

Personal Recommendations

When deciding between AWeber and GetResponse, it’s important to align the platform’s strengths with your unique business needs.

If your business prioritizes robust email automation and a vast library of templates, and you value excellent customer service, AWeber may be the better fit. Despite its slightly higher price point, the platform provides the tools necessary for businesses to improve customer retention and increase sales.

On the other hand, if your business is in its early stages or operating on a tighter budget, GetResponse may prove to be the more economical choice. Its user-friendly interface, flexible pricing, and comprehensive features offer substantial value. Plus, it’s particularly effective at improving campaign performance and driving customer engagement.

In summary, both AWeber and GetResponse have their merits. It’s essential to consider both the immediate needs and long-term goals of your business when deciding the ideal email marketing software for you. Your choice should balance features, usability, cost, and the specific marketing challenges you aim to address.

Frequently Asked Questions – FAQs

Which tool, AWeber or GetResponse, is more user-friendly?

Both tools have user-friendly interfaces, but GetResponse is often appreciated more for its user-friendliness. However, some users might find navigating the automation interface of GetResponse a bit challenging, indicating a slight learning curve.

How do the automation features of AWeber and GetResponse compare?

AWeber is well-regarded for its robust email automation capabilities. On the other hand, GetResponse also offers extensive automation features, but some users may find the automation interface a bit challenging to navigate at first.

Which tool is more cost-effective, AWeber vs GetResponse?

While both tools offer value for the money, GetResponse is often considered more cost-effective, offering flexible pricing along with a broad feature set.

How does customer support of AWeber and GetResponse compare?

AWeber is known for its excellent customer service. While GetResponse also offers support, users appreciate AWeber’s customer service more.

Which tool offers a more modern and intuitive interface, AWeber or GetResponse?

GetResponse is often praised for its modern interface. Some users have mentioned that AWeber’s interface could be a bit more modern and intuitive.

Remember, the right tool for you depends on your specific needs and how well the tool’s features align with your marketing goals.

Federico Vottre

Federico Vottre

Federico Vottre is an Italian Digital Strategist who has been working as a Customer Experience Expert for several years. Curious, he loves helping people grow as marketing professionals through consultancy and training courses. He has created several online projects, including this Blog. In his spare time he teaches Aikido in Lissone (Italy).